GENESIS ESSENTIA NAMED “CONCEPT OF THE YEAR” BY AUTOMOBILE MAGAZINE
February 9, 2019 – The Genesis Essentia Concept was named “Concept of the Year” by Automobile magazine. This is the first year that a Genesis vehicle was recognized with this award by the magazine’s editors. The Genesis luxury line-up is available with Skyline Automotive W.L.L., the official distributor of Genesis in the State of Qatar.
“Essentia is a statement about the next chapter of our Athletic Elegance design language,” said Luc Donckerwolke, Executive Vice President and Chief Design Officer of Hyundai Motor Group. “This award from Automobile magazine is recognition of the Genesis design teams’ hard work and dedication.”
“It’s easy to see why our choice for Concept of the Year is the Genesis Essentia all-electric GT coupe,” said Robert Cumberford, Automobile magazine’s Automotive Design Editor. “The Essentia’s importance is not that it’s a superb experimental vehicle from a relatively young Korean company but that it’s a human triumph, embodying the ideas from everyone chosen to join the effort.”
Each year, the editorial staff of Automobile magazine, led by Cumberford, surveys the landscape for the most imaginative, creative, and expressive concept vehicles to honor with its Concept of the Year award.
The all-electric, high-performance Genesis Essentia Concept made its world debut at the 2018 New York International Auto Show. Essentia is the brand’s first battery electric vehicle and features a lightweight carbon-fiber monocoque, a robust, multi-motor electric powertrain, and a custom-tailored interior. Essentia is the brand’s initial concept for a true GT car and challenges the status quo as the ultimate manifestation of Genesis design and engineering. As a capable, thrilling sports car designed to counter the complexities of a modern lifestyle, Essentia offers serenity, clarity and beauty.
