The Doha-based online retailer specializes in Qatari menswear and offers unparalleled convenience for those looking to purchase traditional clothing.
To shop over video, visitors to the e-commerce store can request a live video chat with a personal stylist who will be available to guide them through the product assortment, showcase items, and take down orders directly. Customers then receive an invoice via text message for review and payment online.
The service is available between the hours of 4pm to 10pm Saturday – Thursday. Outside of these hours, customers may place online orders using the e-commerce website.
“Balancing standardization with personalization of the product and service, is at the core of what we do’, says Saad Al Kuwari, the founder of the Qatari e-commerce venture.
The store sells everyday essentials like Japanese fabric for thobes, traditional headwear items, inner-wear and a collection of handpicked premium accessories. All items are quality checked and graded, with only the finest making their way to customers.
‘Online is our primary sales channel and our customers expect both better value, and a more engaging shopping experience, and we’re here to deliver that’, continues Saad. The e-commerce company plans to showcase local businesses in interactive online pop-ups which would widen the reach for the burgeoning SME sector in Qatar to the GCC and beyond.
While growing into more product categories with innovative tech is certainly the way forward, the company initially started with the aim of changing the very fragmented market for Qatari menswear. Arbitrary price variations between stores selling the same items have long inconvenienced consumers with some often having to pay up to 30% higher prices month-on-month for the same basket of goods.
With this pioneering online video-shopping experience, Ekshakh.shop hopes to offer convenience and quality as standard, but also a new way of conducting retail business online. The company aims to be ‘direct, insightful and in-tune’ with the expectations of the consumer, says the founder.
Video-shopping represents a paradigm shift in global e-commerce which has been catapulted into mainstream visibility during the COVID-19 pandemic as consumers increasingly suffer from ‘online shopping fatigue’ and expect more engaging digital experiences. Ekshakh.shop will be the first retailer in the region to offer live video shopping to its customers.
Ekshakh.shop is a Qatar-based online shopping destination specializing in traditional Qatari menswear and accessories. Boutique-quality assortment curation and attention-to-detail define the brand. Ekshakh offers an industry-first video shopping experience that brings conversational commerce to the web, with attentive customer service, seamless checkout, and an engaging new way to shop online.
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