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Qatar Airways scoops two awards at BOC Business Brilliance Awards

«القطرية» تحصد جائزتين في حفل «بي أو سي بريليانس 2019»


Qatar Airways won two 2019 BOC Brilliance Awards for ‘Brilliance in  Social Awareness Campaign’ and ‘Internal Communications Team of the Year’ at an official awards ceremony in London on December 5.

The multiple award-winning airline’s Internal Communications team received the ‘Internal Communications Team of the Year Gold Award’ for its achievements in promoting greater employee engagement across a large and diverse employee base. This included raising awareness about environmental sustainability, mental health and wellness, donating blood and promoting sports and healthy lifestyles across the airline as a means of bringing people together.

Qatar Airways Group Chief Executive, H E Akbar Al Baker, said: “Qatar Airways prides itself on providing a world-class service to passengers across the world, but it is the dedication and commitment of our staff each and every day which makes this possible.

“Effective and inspiring internal communication plays a huge role in creating an atmosphere of pride and ownership within our airline, and we are delighted that this has been recognised at an international level through the BOC Brilliance Awards.

“We look forward to continuing to lead in this area and take Qatar Airways to even greater heights on the global stage in the year ahead.”

Head of International Brilliance Awards, Maka Quparadze, said: “We believe that those who enter the BOC Brilliance Awards, and of course those who ultimately win the award, are role models of excellence that inspire all of us to be the best that we can. 

“This year it has been a great pleasure to witness the much deserved success of the Internal Communications Team of Qatar Airways, showcasing true examples of outstanding achievement. We are thrilled to see how far this budding team has come. Their work deserves to be celebrated, as it contains lessons for all of us who are curious enough, and ambitious enough to look for them.”

The airline’s Internal Communications Team also received the special honour of ‘Judges Choice Award: Brilliance in Social Awareness Campaign’ for its month-long employee engagement campaign to raise awareness of the autism spectrum disorder (ASD). 

As a business that cares about its customers, Qatar Airways identified the particular needs of passengers with ASD. The experience of using airports and flying presents particular challenges for people with the disorder. These challenges can be reduced if airline staff recognise it and are sensitive to the needs of affected customers.

The airline raised awareness among its 50,000 employees and set itself the goal of leading good practice in the Middle East and the wider aviation industry. Over the last three years, Qatar Airways has worked hard both to explain ASD to its team and to reach out to children with ASD to help them develop social skills in a day to day environment.

The judges were impressed with the quality of the programme which included practical training and the active involvement of committed volunteers.

أعلنت الخطوط الجوية القطرية فوزها بجائزتين خلال حفل توزيع جوائز «بي أو سي بريليانس 2019». وحصدت الناقلة جائزة «اختيار المحكّمين: الذكاء في حملة توعية اجتماعية»، وجائزة «أفضل فريق اتصال داخلي في العالم»، وذلك خلال حفل توزيع الجوائز الذي أقيم في مدينة لندن مؤخراً.

وتفوّق فريق الاتصال الداخلي في الناقلة على العديد من نظرائه في مختلف الشركات العالمية؛ ليحصد لقب أفضل فريق اتصال داخلي في العالم، عن الجهود التي بذلها في الترويج للتواصل مع الموظفين في شركة كبيرة ومتنوعة. ويشتمل هذا الأمر على زيادة الوعي بأهمية الاستدامة البيئية والصحة النفسية والتبرّع بالدم والترويج لنمط حياة رياضي وصحي ضمن مختلف الأقسام، كوسيلة للتقريب بين الموظفين، على الرغم من اختلاف خلفياتهم الثقافية. 

وقال سعادة السيد أكبر الباكر، الرئيس التنفيذي لمجموعة الخطوط الجوية القطرية: «تفتخر الخطوط الجوية القطرية بتقديم خدمات عالمية للمسافرين إلى مختلف العالم، ولكن لا شكّ بأن التزام الموظفين بالمهام المنوطة بهم على أكمل وجه هو ما يمكّننا من تقديم هذه الخدمات». 

كما حصد فريق الاتصال الداخلي جائزة خاصة بعنوان «جائزة اختيار المحكّمين: الذكاء في حملة توعية اجتماعية»، بفضل التفاعل مع حملة أُقيمت على مدار شهر كامل بهدف زيادة الوعي باضطراب التوحد.

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